Archive for the ‘Patient Recruitment & Retention’ Category

Pfizer sets tone with first Electronic Trial by Sjouke

There is a Dutch saying ‘When the first sheep crosses the gate…’.

Pharma-giant Pfizer definitely took a large step by crossing the line from the traditional ‘site-oriented’ trials to a full internet-based trial. Pfizer got approval from the FDA to ‘duplicate’ a 2007 study on a pill for overactive bladder syndrome (OAB) using the internet for both Patient recruitment and data-collection. (more…)

A Patient-centric or a Site-centric approach in Trial patient recruitment? by Sjouke

Most clinical studies use a ‘Site-centric’ approach for Trial Patient recruitment. Although this seems to work quite well for the more common disease categories (like diabetes or high blood pressure), it has reached its limitations for the more rare disease categories. (more…)

Patient Recruitment in Clinical Trials: how general marketing techniques can help by Sjouke

Let’s face it, most clinical trials face the problem of actual patient accrual falling well below expected goals. And with the ever growing number of clinical trials (at any point in time, there are at least 40,000 trials active) and the increasing number of patient per clinical trial, this problem is not going to fade away easily. (more…)

Power to the Patient by Sjouke

There cannot be any mistake in this, Social Media is causing ‘Power’ to move towards Customers, or Patients, as in this case. I recently read an article on the effect of Social Media and it indicated that whereas (only) 17% of people believe what a Company is saying about their product, a stunning 86% of people believe what another customer is saying about a product. (more…)

Social Media and Clinical Trial Patient Recruitment by Sjouke

Two years ago, nobody would have grasped that there would be any kind of link between ‘Social Media’ on one hand and ‘Clinical Trial Recruitment’ on the other hand. But the landscape has changed. (more…)