Enhanced involvement of Clinical Trial
Patients results in lower drop-out rates

Trial Patient Retention tools

In the changing landscape of Healthcare 2.0, with Patients increasingly more acting like ‘consumers’ than as ‘subjects’, it is clear that the ‘passive’ role of clinical trial patients is going to change in the forthcoming years.
People are more and more expecting to have online and 24/7 access to all relevant information and a Patient participating in a Clinical Trial is no different in that respect from a consumer buying a new washing machine.

Subjects participating in a clinical study will be expecting to have online access to all relevant Trial information, including their own study results! And not just uni-dimensional communication (from Bio-Pharmaceutical company to Clinical Trial patient), but also online communication and feedback with other trial participants. So we expect that something ‘basic’ like a Patient forum will become an indespensable part of any clinical trial.

Mutual Benefit

The upside of all this is that it will benefit all parties. Patients will benefit as they have a better understanding about the clinical trial (and what they can/might expect).
Bio-Pharmaceutical (and Medical Device) companies will benefit as the enhanced patient information will result in higher patient motivation and lower drop-out rates. And perhaps even more important, Pharma and Biotech Companies can learn a lot from patient feedback. This might be more obvious in medical device studies, where some devices can have a huge impact on the emotional or social well-being of Subjects.

How to start?

Study-Portal can assist you in exploring the different techniques and methods of implementations of using intra-trial Social Media tools. And feel free to discuss your concerns with us. If you are interested to learn more about this topic, please have a look at our Blog on using Social Media in Bio-Pharmaceutical industry.