The longer I am active in Clinical Trials research, the more I get the feeling that Clinical Trials are a kind of 'virtual world'. Using evidence from a highly selected group of subjects under ideal conditions. Activity trackers might help to gather more real-world evidence.
Nowadays, one can't imagine a company not having a website. Even your barber probably has a website. Despite this general trend, most clinical trials don't have a dedicated website. Ever wondered why?
In case you haven't, we have. And we have come to the conclusion that the only reason we can think of is tradition.
By introducing a proven marketing technology into the Biopharmaceutical arena, we will be showcasing how Google Search in combination with Google Adwords can be used to locate additional Trial subjects, redirect them to the nearest Site, and hopefully reduce the Trial recruitment timeframe.
By introducing a proven marketing technology into the Biopharmaceutical arena, we will be showcasing how Google Search in combination with Google Adwords can be used to locate additional Trial subjects, redirect them to the nearest Site, and hopefully reduce the Trial recruitment timeframe.
Having mostly worked with clinical trials from a Pharma's perspective, it was enlightening to hear more on how Patient Organisations can impact clinical studies. I participated in an international meetings on 'The Role of Patient Organisations in Clinical Trials'.
The meeting covered a range of topics with (international) speakers from both Pharma and Patient Organisations.
Having a Patient discuss an Adverse Event in a Forum is one of the major concerns within Bio-Pharmaceutical companies against using a Patient Forum. As usual, it is the Regulatory and Legal departments which feed this concern. Let's try to place it in context. We will do this in a 3-step process.